Samsung rides the AI wave with new Galaxy smartphones, hints at sleeker designs

Samsung rides the AI wave with new Galaxy smartphones, hints at sleeker designs

Samsung Electronics has officially thrown its hat into the rapidly evolving ring of AI-powered smartphones, unveiling its latest Galaxy S25 series. The tech giant’s newest flagship devices boast enhanced artificial intelligence capabilities, driven by cutting-edge Qualcomm Snapdragon processors. Alongside the AI advancements, Samsung also teased future Galaxy devices with slimmer designs, signaling a potential shift in its hardware aesthetics.

The Galaxy S25 series, comprising the S25 Ultra, S25+, and S25, is being touted by Samsung as a “true AI companion,” promising users more intuitive and context-aware mobile experiences. A key highlight is the integration of multimodal AI agents, which Samsung envisions will revolutionize how users interact with their phones and the world around them. These AI agents are designed to understand and respond to various forms of user input, including voice, text, and even images, enabling more seamless and natural interactions.

Under the hood, the Galaxy S25 series is powered by the customized Snapdragon 8 Elite Mobile Platform for Galaxy. This bespoke chipset, the result of close collaboration between Samsung and Qualcomm Technologies, delivers a significant boost in on-device processing power, particularly for AI-related tasks. The new platform boasts a 40% improvement in NPU (Neural Processing Unit) performance, a 37% increase in CPU performance, and a 30% jump in GPU performance compared to the previous generation. This enhanced processing capability allows the Galaxy S25 series to handle more AI tasks directly on the device, reducing reliance on cloud-based processing and ensuring faster, more responsive performance.

One of the key benefits of this on-device AI processing is the ability to perform tasks that were previously reliant on cloud computing. For instance, the Galaxy S25 series introduces a feature called “Generative Edit,” which allows users to manipulate and enhance photos using AI-powered tools directly on their device. This not only speeds up the editing process but also addresses privacy concerns associated with sending data to external servers.

The enhanced AI capabilities also extend to the camera system. The Galaxy S25 series features an upgraded ProVisual Engine, which leverages AI to improve image capture and processing. This includes features like advanced AI image processing with ProScaler, which enhances display image scaling quality by 40%, and custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) for greater display power efficiency.

While the focus was primarily on AI, Samsung also offered a glimpse into the future of its Galaxy smartphone designs. The company teased upcoming devices with slimmer profiles, suggesting a move towards more streamlined and ergonomic form factors. Although specific details were scarce, this hint indicates that Samsung is looking to refine its hardware aesthetics, potentially adopting new materials and manufacturing techniques to achieve these sleeker designs.

The announcement of the Galaxy S25 series comes at a time when the smartphone industry is increasingly focusing on AI as a key differentiator. With its emphasis on on-device AI processing and multimodal AI agents, Samsung is positioning itself at the forefront of this trend. The collaboration with Qualcomm to develop a customized chipset further underscores Samsung’s commitment to delivering cutting-edge AI experiences to its users.