Samsung Electronics takes controlling stake in Rainbow Robotics, signaling strength in robotics
In a move that underscores its commitment to robotics as a future growth engine, Samsung Electronics has become the largest shareholder of South Korean robotics company Rainbow Robotics. The announcement, made on December 31st, marks a significant step in Samsung’s strategy to expand its presence in the robotics sector, particularly in the development of advanced humanoid robots.
Samsung’s increased stake in Rainbow Robotics comes after a series of investments over the past year. Starting with an initial 10.2% acquisition in January 2023, Samsung steadily increased its holdings, reaching 14.99% in March of the same year. This progressive investment strategy culminated in the recent exercise of a call option, allowing Samsung to acquire a substantial portion of shares previously held by Rainbow Robotics’ largest shareholder and related parties. With this latest acquisition, Samsung now holds a commanding 35% stake in the company, solidifying its position as the primary shareholder.
This strategic move is accompanied by the establishment of a dedicated “Future Robot Promotion Team” within Samsung Electronics. This new team, reporting directly to the CEO, will be spearheaded by Professor Oh Jun-ho, a renowned robotics expert from the Korea Advanced Institute of Science and Technology (KAIST) and a founding member of Rainbow Robotics. The Future Robot Promotion Team will be tasked with accelerating the development of next-generation robot technologies, with a particular focus on humanoid robots.
Rainbow Robotics has garnered recognition for its expertise in developing collaborative robots (cobots) and humanoid robots. The company’s advanced technologies in areas such as joint design, control, and robot intelligence have positioned it as a key player in the South Korean robotics landscape. Samsung’s increased stake and the formation of the Future Robot Promotion Team signal a clear intention to leverage Rainbow Robotics’ capabilities to drive innovation in the field.
The acquisition reflects Samsung’s broader strategy to diversify its business and invest in future technologies. With the global robotics market poised for significant growth, Samsung aims to secure a leading position in this burgeoning sector. The company envisions robots playing an increasingly important role in various aspects of life, from industrial automation and logistics to healthcare and personal assistance.
The partnership between Samsung and Rainbow Robotics is expected to generate significant synergies. By combining Samsung’s vast resources and expertise in electronics and manufacturing with Rainbow Robotics’ cutting-edge robotics technologies, the two companies are well-positioned to accelerate the development and commercialization of advanced robots. This collaboration is anticipated to not only benefit both companies but also contribute to the advancement of the robotics industry as a whole.
The move also highlights the intensifying competition in the global robotics market, with major technology companies vying for dominance. Samsung’s increased investment in Rainbow Robotics positions it to compete with other industry giants who are also making significant strides in robotics research and development.